Good morning year 12
before we start anything today we will look at the theory behind a 'Promotional Mix'
and the difference between the 'Promotional Mix and the Marketing Mix'
During period 2 we will start looking at your first assignment and the research that you will need to do for the first task in order to pass it. To start with you will need to choose TWO CONTRASTING companies (one for profit and one not for profit) and identify a current promotional campaign that they have running in the media to promote a current or new product or service.
Welcome back and we all hope that you enjoy studying business at Level 3
Good luck and enjoy
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