Friday 5 September 2014

Unit 9 Creative Product Promotion

Good morning Year 12

as promised I have created the assignment and the outline specification for this new unit which we will start today. 
  • Assignment and deadlines can be found here
  • Specification and outline can be found here
The first thing that we need to do is agree the deadline dates. Your second challenge is to find a couple of businesses to promote. However I do like the old promotional campaign that Marks and Spencer's ran this time last year based on 'Britain's Leading Ladies' click here to find out more and for those who like you tube clicks their advert can be seen here

Sorted.  Other helpful resources can be found here:

Resource 1
Resource 2
Resource 3

Suggested P1 approach:

Investigate two promotional campaigns from two contrasting companies (one PLC and one not for profit) and produce a report discussing and explaining the decisions made in each promotional campaign.  Using the example above why did M&S use these people, why promote best of British, why use older ladies, why base the photos around outdoor and casual, why mix up value and expensive products.

This resource here will help you do well in this unit.  Don't panic I have sent this to print for those who appreciate its value.

If your still looking for promotional campaigns you might want to look at some online trade magazines at the links below:

Brand Republic 

Marketing Week

Our aim is to get this unit in the bag well before Christmas.

Good luck and enjoy

Mr T

1 comment:

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