Good morning year 12
Its not hard to hear a story in the news today to hear reports about how companies are having to respond to consumer spending or consumers attitude to spending, Christmas or the New Year. Feel good and getting the marketing mix right to meet the needs of consumers in the current economy requires some careful and creative marketing supported by some solid and reliable market research. Such feedback has contributed to the development of promotions for M&S and Waitrose to celebrate their 'Two Dine for £10' promotion to name one.
The following activities may help with P3 & P4:
- Market Research
- Marketing Planning
- Identifying consumers in consumer markets
- Identifying customers in business to business markets
- The marketing Mix
P3 - Prepare a presentation describing how market research is used to contribute to the development of the organisations marketing planning
P4 - Using the documents above or the GCSE resources link here, carry out your own PRIMARY and SECONDARY market research for marketing planning for your chosen business or why not make it easy for yourself and use Oxford Spires Academy to see what the perception is of OX4 5 terms from conception. Alternatively you can use all your ideas relating to the Year 11 Business Enterprise One Water ethical drinks company which is forming and use your expertise and knowledge of marketing to ensure that this business hits the ground running during the two week pilot stage at the end of the month.
The other links are more to do with writing the marketing plan
For those of you who are still struggling to find a business for these two assignments why not consider M&S
They announced that their profits were down but still respectably at £320m, food sales were up 2% everything else down by a similar figure 1.8% which implies that the recent 'Dine in for £10' meal deal is something that they need to plug but guess what they are by suggesting their customers have a saturday night in watching X-factor whilst they eat a cheap dinner and watch all the M&S adverts that have started to appear in the X-factor intervals ! Its not by chance that M&S food sales are holding the business up in these hard times its called MARKETING PLANNING...For those of you who are still struggling to find a business for these two assignments why not consider M&S
Alternatively you might wish to consider what OSA needs to change, implement or do differently to take the year 7 intake from the current 100 that join every year to a figure that would make it oversubscribed at 200!
Good luck and remember the deadline for P3 was Wednesday 7th November 2012 and the deadline for P4 is Wednesday 21st November 2012
Good luck and enjoy
Mr T
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