P2 Assess the marketing mix for a selected product
For one of the businesses you have studied in P1, you need to assess the 4P’s (Product, Price, Place, Promotion) of this business.
- Use the following grid to help you.
What products does your business offer?
Why are these important to customers?
How successful is their product range?
What sorts of pricing strategies does your business use?
Why are these appropriate?
Will it help them to be successful?
Where are your businesses products sold? Remember shops and online
Why do you think this is successful?
How does your business promote itself?
Why use these types?
What sales promotions does it use?
How successful is the promotion used?
- Explain what the 4P’s are.
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