Learners need to explain the reasons behinf the choice of media for a successful promotional campaign
Types of media
- Local
- Regional
- National
- International
- Terrestrial
- Satellite
- Digital
- Internet
- Specialist media - trade magazines
Criteria for media selection
- Cost versus coverage
- Promotional objectives
- Target audience
- Focus of appeal e.g. emotional, empathetic, intellectual, timming, circulation, readership
Role of the internet
- Direct marketing
- One to one communication through smartphones, disintermediation
To do this task and PASS it first time you will need to:
- Choose a SUCCESSFUL promotional campaign
- Explain the theory above and
- Apply this theory to the decisions relating to the successful promotion that you have chosen Marks and Spencer Christmas Promotion 2013 click here or the John Lewis Partnertship campaign - click here
Deadline date 20th November 2013
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