P4 Here you need to EVALUATE existing EXTERNAL CORPORATE COMMUNICATIONS for a PRODUCT or SERVICE
The example above is clearly an old one from 2011 as we entered into a downturn in the economy.
You could use this or find a more up to date corporate communication and evaluate how effective it is or was.
If you do something more current you could carry out a SURVEY which seems the best way to deal with this.
- External communications are anything that a business has designed to publish outside the company and it usually includes its corporate logo, branding details, strapline etc.
- You will need to discuss the purpose of this publication and some analysis as to the thinking around its design and delivery.
- Evaluation means - consider several options or argue for and against something and come to a conclusion about the value, worth, success, importance or impact that this has had and in this case for the company
Deadline: Wednesday 20th May 2015