P1 describe how marketing techniques are
used to market products
in two organizations
1.
Supply at least three
definitions of what is meant by the term ‘Marketing’. Under each
definition explain what you understand is meant by the term.
2.
Explain what you understand to be meant by
Marketing and why you think Marketing is important to Business organizations.
3.
View the Business
Aims and Objectives PowerPoint and identify the broad aims of
organizations in the private, public and voluntary sectors. Describe how the
marketing department of businesses in
these
sectors help to achieve these aims. Give examples of local
organization
in each sector (public, private and voluntary) to describe how marketing is
used to help it to achieve it’s organizational aims.
For Cotswold Wildlife Park and your
other business you need to explain how the marketing department helps the
business to achieve its aims and objectives. Use the Marketing
Objectives PowerPoint to help identify techniques that are being used
by these companies e.g. Branding. You might only be
able to describe the strategies in depth after the visit to Cotswold Wildlife
Park.
The powerpoint to support you with this P task van be found here
The powerpoint to support you with this P task van be found here
M1 compare marketing techniques
used in marketing products in two organizations
Following on from P1 part 4,
compare, find similarities and differences between the marketing techniques
used by Cotswold Wildlife Park and your other business.
Unit 3 Spec can be found here
Unit 3 Spec can be found here
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