Sunday 28 September 2014

P3 Explain the role of advertising agencies in the development of a successful promotional campaign

Good morning year 12

Don't for get you have a deadline for P2, M1 & D1 for this Wednesday.

Today we are going to start on the theory around the role and purpose of advertising agencies.

For this I will suggest you continue with your investigations that you started at the weekend.

By now you should be able to answer the following questions:

  • What is an advertising agency?
  • What do they do?
  • Who do they work for?
  • How do they operate?
  • Can you name two of the worlds biggest?
As promised Ive done my homework too.  

DDB is one of the biggest in the world and look after some of the biggest brands.  They have offices throughout the world and support brands globally.  Click here to find out more.

Like wise WPP are even larger. Although the website is less friendly they are one of the biggest players in the business.  Click here to see what companies and products they promote.

This little resource may help here

The exciting news is that P3 is linked to M2 - Explain the advantages and disadvantages of using professional agencies in ensuring promotional success

Deadline date for P3 is Wednesday 5th October 2014

Ps this was my homework here

  • Identify a you tube clip that represents a promotional campaign
  • Who was the advertising agency who created it?
  • Who was the company that they created this campaign for
  • In less than 100 words: What is an advertising agency?

Mr T

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