To do well in this you will need to DISCUSS how a business meets the needs of THREE different customers. These can be INTERNAL or EXTERNAL and today's lesson will be based on examples at Oxted School and Birmingham International Airport.
Different Types of Customers at Oxted School
CUSTOMERS OF INTERNAL or EXTERNAL
Students with EAL
Disabled visitors or guests
Visually impaired students
Students with SEN
Now lets taker a visit to Birmingham Airport
This power-point will save us time and the cost of a taxi!
Theory for this P5 Task
Types of customers include:
- Internal, e.g. managers, colleagues in own teams and other departments, supervisors, staff
- external, e.g. existing and new customers, individuals, groups, members of the public (B2C) and business to business (B"B)
- Customers with special requirements e.g. non English speaking, different ages, different cultures, gender, families, customers with special needs e.g. visual, hearing and mobility
The difference between internal and external customers should be explained with a definition of each.
Factors that impact on the different customers service expectations, e.g. those relating to age, culture, image of the business, public image of the owner, disposable income.
Good luck and enjoy