You are carrying out an investigation of a small local business with a view to collecting all the evidence (primary and secondary research) for yourself. his includes:
- tends and data on the local business environment
- flyers and leaflets and adverts and any publicity about the business
- articles in the news
- trends and data about the business sector & purpose
- any interviews with the owner, staff or customers
- photos that you take
- knowledge from unit one
You are then required to put all this together in three hours under exam conditions and submit it as a report.
The tasks that you are expected to carry out include:
- select a small existing local business
- :identify competitors to the business and how the businesses are in competition
- carry out research on the effectiveness of the existing methods that the business uses to compete
- research other methods that the business could use to enable it to compete successfully
- consider which method would be the most effective for the business
The assessment criteria can be found here on pages 20 & 21
The help pack can be found here
The local business environment data can be found here
The progress chart for the class / year group here
You had 12 lessons over six weeks to complete this you now have only 9 left !
Any questions please shout
Good luck and enjoy
Mr T
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