In the news Ryan Air and Easy Jet c
Promoting a product how well did Levi Roots do click here
Above and below the line
Did you know? Some p
Web based activity
- The marketing mix is the m
- Describe 'above the line' promotion.
- Describe 'below the line' promotion.
- Name the two parts to promotion
- Name three sponsored events
- Name the three main factors that make for a suitable promotion
- What is meant by 'reach'?
- Give one benefit from advertising in a local newspaper.
- Why are postcodes important to a small business?
- How would a business judge if a promotion had been effective?
- What does AIDA stand for?
Nine mark questions