Thursday 24 January 2013

Revision lesson 14 - Marketing mix elements and promotion

In the news Ryan Air and Easy Jet c 

Promoting a product how well did Levi Roots do click here

Above and below the line

Small businesses

Did you know? Some p

Group activity


Web based activity

  • The marketing mix is the m 
Typical exam questions on the marketing mix elements and promotion
  1. Describe 'above the line' promotion.
  2. Describe 'below the line' promotion.
  3. Name the two parts to promotion
  4. Name three sponsored events
  5. Name the three main factors that make for a suitable promotion
  6. What is meant by 'reach'?
  7. Give one benefit from advertising in a local newspaper.
  8. Why are postcodes important to a small business?
  9. How would a business judge if a promotion had been effective?
  10. What does AIDA stand for?

Nine mark questions

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