In the news Ryan Air and Easy Jet c
Responding to change
Trends and markets
Did you know? Some p
Web based activity
- The marketing mix is the m
Quick Quiz 13 Marketing mix elements and product
- Why is it important that a business can respond to change?
- What is meant by 'trend' in the market?
- Name three current trends that could be important to a business.
- What is the difference between a real change to a product and a cosmetic one?
- What is meant by 'product range'?
- What is meant by 'Product mix'?
- What is meant by adding value to a product?
- What is the difference between and product and a service?
- What is meant by 'consumer durable'?
- What is a ' product life cycle'?
Nine mark questions