Thursday, 17 May 2012

Revision lesson 13 - Marketing mix elements and product


In the news Ryan Air and Easy Jet c 


Responding to change
Trends and markets
Small businesses
Competition
Technology


Did you know? Some p


Group activity


Discussion


Web based activity


Summary 
  • The marketing mix is the m 


Quick Quiz 13 Marketing mix elements and product
  1. Why is it important that a business can respond to change?
  2. What is meant by 'trend' in the market?
  3. Name three current trends that could be important to a business.
  4. What is the difference between a real change to a product and a cosmetic one?
  5. What is meant by 'product range'?
  6. What is meant by 'Product mix'?
  7. What is meant by adding value to a product?
  8. What is the difference between and product and a service?
  9. What is meant by 'consumer durable'?
  10. What is a ' product life cycle'?
Worksheet


Nine mark questions

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