Tuesday 13 December 2011

Introduction to Marketing P5 data

Hi year 12 

the following table will give you the demographics of Oxford in comparison to where I last set up a business.  Click here for the info. Also the link here will give you detailed market research about Oxford should you choose to use it to launch your products. 

P5 asks you to:

  1. Prepare an information sheet for each of SIX products and give examples of SEGMENTATIONS and TARGETNG the different markets that exist.
  2. You should EXPLAIN why the different types of target groups are chosen for your different products and or services.
  3. Include products and services for both consumer to consumer and B2B markets saying how you have segmented the market for each.   Enjoy Mr T 

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